In recent years, Virginia Beach has developed a strong and growing market for the performing arts, and the demand has increased tremendously as more visitors, residents, and businesses are drawn to the area. In 2001, existing regional facilities were limited, lacking the optimal size, quality, and functionality to meet the needs of current and potential tenants. Emerging and long-standing local arts organizations desperately wanted access to well-equipped facilities with rehearsal and teaching spaces, reservation scheduling, and reasonable rental rates. It soon became apparent to the Virginia Beach City Council that the city needed its own cultural center, and the Council began its plans to replace the 1000-seat Pavilion Theatre with a facility deemed "equal or better." After 6 diligent years, the city completed its architectural masterpiece. The Sandler Center for the Performing Arts was dedicated in November of 2007, and is now not only heralded as one of the region's most stunning structures, but also among the nation's most acoustically sound venues for the arts.